The current Lions emblem (shown above), one of the most widely recognized and respected in the world, was adopted at the 1919 convention. It consists of a gold letter “L” on a circular purple-blue field. Bordering this is a circular gold area with two Lion profiles facing away from the center, symbolizing our glorious past and a promising future. The word “Lions” appears at the top, and “International” at the bottom. It is a registered trademark in most countries.
The royal colours of purple and gold were selected as the official colors when the association was first organized in 1917. Purple stands for loyalty and for integrity of mind and heart. Gold symbolizes sincerity of purpose, liberality in judgement, purity in life, and generosity in mind, heart and purse to those in need.
The Vernon Lions Club emblem adds summer and winter activities and scenery of the beautiful Okanagan Valley as a background to the Lions logo. Surrounding this is the widespread spring-blooming wildflower commonly called the “sunflower” –– Balsamorhiza sagittata (arrow-leaved balsamroot) –– native to the area.